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6 Creative Ways to Hype Up a New Product on Social Media

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It’s the week before the big product launch, and you’ve been asked to help with a big marketing splash. The problem is despite brainstorming for a few weeks and pushing out a few tweets to build the pre-launch buzz, you’re out of ideas. But merely wondering how to help the new product capture the minds of prospects and customers doesn’t really help.

Here are 6 creative things you should consider to generate excitement for your product in the target market:

1. Create a goal

Don’t limit your awareness program to merely “make people aware” of the product. Go beyond the ideal definition and expand it. There has to be a goal that assists you to measure the success of your program.

This goal can be the number of followers you drive to your webpage, or probably the ones who sign up for more updates. Find out what other options work best for you and let them guide you through the awareness campaign. The key is to make it measurable and ensure if your website is any good; it is fully geared to be not much more than a giant lead magnet.

2. Sell smart, not hard

No matter how much effort you put in, if you don’t do it smart, they’ll lead you to failure. Just because you are leveraging social media, doesn’t imply you can aim in the dark and wait for the arrow to hit the target miraculously. Make sure you very well know the problems that you are trying to solve.

Analyze the people affected by those issues and what attracts them. Leverage social media, but target your buyer personas. New products are often a great time to reconnect with existing clients and prospects. A fantastic way to do this is by getting your sales team to share the content and measure the engagements and click-through rate. Once you have the comparative view handy, you can make the most of social platforms.

“Working hard is very important. You are not going to get anywhere without working extremely hard.” – George Lucas

3. Strike a chord

Personalization is the key to hit the sweet spot in the hearts of buyers. Have the sales team personalize the message. Give your employees the chance to explain the value to their networks.

Write high-level social copy for the various vertical markets you serve and then set the team lose in honing the conversation online. Done effectively, the click-through rate can go through the roof!

4. Build engaging content

Consider buyer personas while drafting the social copy of your content. And take note, we are referring to buyer personas, not a persona. It includes more than one streak of your ideal buyers.

Invest time in understanding the critical aspect of each of them. Make sure you know what your product has to offer to each of them and translate that understanding to explain this value proposition. The better you do at segmenting the message, the more clicks and engagements your content will produce.

5. Don’t reveal too much

Sometimes, marketers get carried away and unveil too much of the information in the pre-launch phase itself. What is left for the final big reveal? Apparently nothing but the product itself. And mind you, dear friend, curiosity killed the cat because she could not withhold it. Why not leverage this mentality for your product marketing as well?

Build anticipation and create mystery around the product. Drop hints, create hype but make sure you have some excitement reserved for the actual launch. Don’t disclose every significant twist.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

6. Narrate a story

Compelling narratives are a powerful way to engage people with your product even before it hits the shelves. Let the existing buyers talk about their experience with your current products. Not only will it talk about your offerings, but it’ll also highlight the positive relationship with existing clients. That’s something that can pay dividends when building a bond with the new ones. Additionally, you receive attention from followers of the customers you are showcasing.

Is your product launch is just a few days ahead, and you need to create product hype on social media? Well, it is quite a task to make the pre-launch ripples. But these six creative strategies can help you get the job done effectively. Use these ideas to showcase the hard work your product team has done and ensure a successful product launch.

Which one of the above 6 ways to market a product do you believe is most important and why? Share your thoughts below!

Entrepreneurs

Earn More When You Adopt These 7 Habits of Successful Entrepreneurs

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As an entrepreneur, you’re always on the lookout for the next big moneymaker. But what if I told you that the wealth that you strive for is already at your fingertips? You are your own best asset because by learning how to become your most effective self, you will maximize your earning potential and realize your dreams of entrepreneurship.

In fact, you can earn more if you adopt the 7 habits of successful online entrepreneurs I have listed below:

1. A Mindset Geared Toward Success

Successful entrepreneurs have a mindset geared towards success! In fact, they must have unique qualities in order not just to survive, but to thrive! Entrepreneurs have an optimistic spirit and know that things will turn out for the best in the long run. They are determined to succeed despite all the odds that are stacked against them. Nay-sayers? No problem, they brush away negative comments with a shrug and press forward in their quest to succeed. Finally, they don’t accept a “no”; in fact, they interpret “no” as a “not right now,” and revisit the topic later.

2. Fearlessness

Entrepreneurs have a fearlessness when it comes to taking calculated risks. Don’t take that to mean that they are blind to the consequences! They know the adage “nothing ventured, nothing gained,” and accept the responsibility for making things right for themselves and their teams. When others fear trying new things, failing, or being embarrassed, successful entrepreneurs are researching the fearful situation, developing a game plan, and jumping in to take advantage of the opportunity.

“Curiosity will conquer fear even more than bravery will.” – James Stephens

3. Great Time Management

Successful entrepreneurs have great time management skills. They know that their business is viable only if they respond to customers in a timely manner. They can juggle that responsibility with marketing, accounting functions, and operations work, and never drop a ball! They schedule their time wisely and include slots for phone calls, prospecting, servicing clients, and performing day to day tasks with a very exact plan for each day. Every minute counts!

Indeed, they work long hours that stretch from breakfast meetings to business after hours events. This attention to time management keeps them on task and productive. Inevitably, this helps them earn more money.

4. Use the Tools of the Trade

Successful entrepreneurs know how to harness technology to simplify their lives and aid them in time management. They keep on trend with the latest technological advances and take advantage of them to their full advantage. From iPhones to keep them in touch and upload quick photos to social media, to websites equipped with tools to help them manage their customers, to smart watches to keep them running on time, successful entrepreneurs use all the tools of the trade!

5. Ongoing Learning is a Priority

Successful entrepreneurs know that ongoing learning is a priority that goes hand in hand with running their own businesses. The world today is changing more rapidly than ever. Think about it. Our parents grew up in homes with kitchen telephones mounted on the wall and computers were something that only NASA used. Now, we hold tiny telephone/computer combos in the palm of our hands. We have instant access to ever-changing data on a moment’s notice.

All this advancement comes, however, with a cost. That cost is the price of remaining on top of all these tools, new advancements, and changing information.  A great example of this is Facebook with their ever-evolving algorithms, without keeping abreast of how to make your social media compete, it becomes irrelevant noise. Successful entrepreneurs are always mastering new skills, technologies, and ideas to help them propel their businesses up to the next level.

“It’s what you learn after you know it all that counts.” – John Wooden

6. Mastery of Face to Face Networking

While social media and the internet are all great tools, they are trumped by establishing human relationships. Successful entrepreneurs are masters of face to face networking. You’ll find them attending trade shows, conferences, chamber of commerce meetings, and social events. They will strike up a conversation with strangers at a pub or gathering. When other people fear putting themselves out there, the greatest entrepreneur will often be the first one to introduce themselves. For this is where they build the human relationships that drive the business.

7. Resilience

Despite being optimistic and fearless, successful entrepreneurs know firsthand that there are times when they will, figuratively speaking, get knocked down. People will put down their ideas, and competitors will steal their customers or products. Even family members may doubt when the next “payday” is coming.

Even when faced with serious obstacles, money woes, and defeats, these fearless entrepreneurs will bounce back. Oftentimes, this happens over and over again. Yet, they will still plow forward, undaunted by the challenges they encounter. This never give up attitude is what truly sets entrepreneurs apart from the crowd.

The next time you are wondering why other entrepreneurs are more successful than you, look within yourself. All of these qualities are disciplines that are attainable with an adjustment of mindset and attitude. Once you accept the challenge of these disciplines, you’ll see stunning results. In fact, you will quickly see that you can earn more when you adopt the 7 habits of successful online entrepreneurs.

Which one of these 7 habits will you implement this year in your life? Let us know below!

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9 Personal Growth Lessons I Learned From Being Bullied

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Wherever I went, bullying seemed to follow me. Whether it was school, work or even family, I could never seem to find any kind of escape. For years, I was stuck in the victim mindset, constantly asking myself what I did to deserve this kind of behaviour towards me. I decided to turn my struggle into a personal growth strategy to help others who might be silently struggling with what I did.

Here are some of the key personal growth lessons I learnt from my harrowing experiences:

1. Be the victim

Be the victim but put an early as possible expiration date on this. Realise that it is okay to feel sorry for yourself; it is okay to validate yourself by reinforcing the fact that you didn’t deserve what happened to you. This will help you give yourself the compassion that you need in that moment. Recognition of the hurt and validation are the first steps towards starting the healing process, but the key is not to hang around there for too long otherwise you will be stuck with a victim mentality.

2. Why?

This is a question that is often asked – why did this happen to me? Were the stars misaligned or is this karma for sneaking the last doughnut from the party? Rather than getting bogged down analysing why you went through the harrowing experience, focus on what you learnt from the experience. Sometimes, it can be something as simple as finding your voice and setting boundaries. Every difficult situation offers an opportunity to learn.

3. Focus on the lesson, not on the pain

Whenever faced with a tough situation, ask yourself, “What am I learning from this?” Often, when drowning in dire circumstances, we cannot see light and we fear that any light might be an oncoming train. The best way to deal with this fear and overwhelm is to refocus your thoughts. Oftentimes, the lesson falls under one of the following categories: perseverance, patience, consistency and my personal favourite – staying true to who you are.

4. Control the controllable

Within every difficult situation, there are always factors you can control: your responses, your disposition and your actions. Using what you can control, redirect your energy on what you CAN do instead of what you can’t do. Sometimes, what you can do is simply getting through your day and giving everything you can. This helps in building self-confidence and self-esteem.

“Once your mindset changes, everything on the outside will change along with it.” – Steve Maraboli

5. You do you

It is a normal human desire to be liked by those around us. Avoid trying to change who you are based on what others say about you. It is very tempting to do this because we all want to feel accepted and want to feel that we belong. The more you do you, the more you will attract people who love you for the “real” you.

6. It is not about you

When people criticize you incessantly, recognise that they are battling their own demons and they are easily triggered. You are not the real reason for their hurtful behaviour, they are filled with fear, anger and hurt which they vent out to others. You can only give what you have and if fear, anger and hurt is all you have, it is the only place from which you will function.

7. You have the power to choose

It is easy to forget that we always have the power of our choices and decisions, while our circumstances may be overwhelming, we can still make wise choices so as not to become victims of our circumstances. We should never forget this power as this is what keeps us afloat and breathing when caught in a flood of difficulties.

8. Revenge is not the answer

While it is perfectly normal and human to wish revenge on those who have hurt us, it is crucial to note that what we wish upon others, mirrors back to us. Wishing your culprits to battle incessant sneezing while stuck in traffic controlling explosive diarrhea might give a moment of satisfaction, but is this something you are willing to risk mirroring back to you? I certainly am not. Put quite simply – negativity breeds negativity while positivity breeds positivity. Remember, you have the power to choose.

“If you change the way you look at things, the things you look at change.” – Wayne Dyer

9. Forgive

Don’t gasp so loudly. Yes, forgive those who have hurt you. Why? It definitely doesn’t absolve them of the hurt they caused you, but it releases you from the chains of negativity that are binding and rooting you in place preventing you from moving on. How do you forgive? Ask whatever higher power you believe in to filter those who have hurt you out of your life, sending them blessings and healing wherever they may need it in their lives while also blessing over positive outcomes for all of you.

I have used this technique personally and I swear by it. Sending blessings and healing while asking for positive outcomes, results in all these wonderful things happening to you as well. Giving what you have mirrors back to you. You have the power to forgive, let go and move on. This is a choice that you also happen to have the power to choose.

The next time you feel stuck and overwhelmed by your circumstances, revisit these personal growth lessons and apply them to your unique situation. You will be glad that you did.

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